Digital Marketing Executive

Position: Digital Marketing Executive
Location: Azadpur
Employment Type: Full-Time
Timing: 9.30AM-6.30PM (Monday to Saturday)
Experience Required: 1 Year

Key Responsibilities:

1.    Marketplace Advertising (Amazon & Flipkart):

·      Plan, execute, and optimize advertising campaigns on Amazon Sponsored Ads, Flipkart Ads (CPC, display, brand ads).

·      Monitor ACOS, ROAS, CTR, and conversion metrics for marketplace campaigns.

·      Conduct keyword research and product listing optimization for better rankings and visibility.

2.    Performance Marketing (Google & Meta Ads):

·      Manage Google Ads campaigns (Search, Display, Shopping, Video) to drive sales and brand awareness.

·      Run Facebook & Instagram Ads including audience targeting, budget allocation, and performance tracking.

·      Optimize campaigns for maximum ROI and reduced CPA.

3.    SEO & Content Optimization:

·      Support product listings with SEO-friendly titles, bullet points, and descriptions for marketplaces.

·      Research trending keywords and competitors to maintain competitive advantage.

·      Coordinate with the design team for creatives, banners, and ad copies.

4.    Analytics & Reporting:

·      Track daily campaign performance across platforms and prepare reports on spend, sales, and ROI.

·      Use tools like Amazon Brand Analytics, Google Analytics, Meta Ads Manager for detailed insights.

·      Provide actionable recommendations based on data.

5.    Strategy & Growth:

·      Assist in creating digital marketing strategy for both marketplaces and direct campaigns.

·      Stay updated with the latest e-commerce and digital marketing trends.

·      Suggest new marketing techniques to increase visibility and sales.

Requirements:

·      Bachelor’s degree in Marketing, Business, or any field.

·      Minimum 1 year of experience in digital marketing or e-commerce advertising.

·      Hands-on experience with Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads Manager.

·      Strong understanding of PPC, ROAS, ACOS, and conversion optimization.

·      Proficiency in analytics tools (Google Analytics, Excel, Marketplace dashboards).

·      Creative mind-set with strong communication and analytical skills.

What We Offer:

·      Competitive salary based on experience and skills.

·      Opportunity to work in a fast-paced e-commerce environment.

·      Hands-on exposure to multiple advertising platforms.

·      Career growth and learning opportunities.