Digital Marketing Manager

Position: Digital Marketing Manager
Location: Azadpur
Employment Type: Full-Time
Timing: 9.30AM-6.30PM (Monday to Saturday)
Experience Required: 5 Year

Key Responsibilities:

1.    Marketplace Marketing (Amazon & Flipkart):

·        Plan, execute, and optimize paid campaigns on Amazon Ads and Flipkart Ads to maximize product visibility and sales.

·        Monitor keyword performance, product listing optimization (A+ content, SEO), and competitor analysis.

·        Drive promotions, deals, and campaigns during sales events.

2.    Performance Marketing (Google & Social Media):

·        Manage and scale Google Ads (Search, Display, Shopping, YouTube) and Facebook/Instagram Ads to achieve ROAS and revenue goals.

·        Implement remarketing and audience targeting strategies to drive conversions.

·        A/B test creatives, ad copies, and campaign structures for better performance.

3.    Analytics & Reporting:

·        Use tools like Google Analytics, Amazon Brand Analytics, Facebook Insights etc. to track and analyze performance.

·        Prepare weekly/monthly reports on campaign performance, sales growth, and ROI.

·        Provide actionable insights for continuous improvement.

4.    Budget & Strategy Management:

·        Plan and manage digital marketing budgets across all platforms.

·        Develop and implement strategies aligned with business goals to increase visibility, traffic, and revenue.

5.    Team Collaboration & Vendor Management:

·        Coordinate with design, content, and sales teams for campaign execution.

·        Manage relationships with external agencies, marketplace representatives, and vendors.

·        Lead and manage the internal team to ensure smooth workflow and productivity.

Key Requirements:

·        Bachelor’s degree in Marketing, Business, or any field.

·        Minimum 5 years of experience in digital marketing, preferably in e-commerce or marketplace management.

·        Proven expertise in handling ads on Amazon, Flipkart, Google, and Facebook/Instagram.

·        Strong understanding of performance marketing, marketplace SEO, analytics, and conversion optimization.

·        Hands-on experience with tools like Google Analytics, Google Ads Manager, Facebook Ads Manager, Amazon Seller Central, and Flipkart Seller Hub.

·        Excellent analytical, communication, and project management skills.

What We Offer:

·        Opportunity to work with a fast-growing e-commerce brand.

·        Performance-driven work culture with growth opportunities.

·        Competitive salary.

·        A dynamic environment to learn, implement, and grow in the field of digital marketing.