01. About Aulten

Aulten Digital Private Limited is engaged in the manufacture, marketing, distribution and sale of electrical, electronic, power-management, home-appliance and related products and services.

For the purposes of applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable rules made thereunder, Aulten Digital Private Limited may act as the Data Fiduciary in relation to personal data processed by us.

This Privacy Policy applies to personal data collected through Aulten-operated websites, online stores, customer-support channels, product/warranty registrations and other interactions with Aulten where this Policy is referenced.

02. Personal Data We May Collect

Depending upon how you interact with us, we may collect the following categories of personal data.

A. Identity and Contact Information

• Name and mobile/telephone number;
• Email address;
• Billing and shipping address;
• City, state, PIN/postal code and country; and
• Other information you provide while contacting or communicating with us.

B. Order and Transaction Information

• Products purchased and purchase history;
• Order number and transaction details;
• Billing and shipping information;
• Payment status and invoice information;
• Delivery and tracking details; and
• Returns, replacements and refunds.

Payments may be processed by third-party payment gateways or financial institutions. Aulten does not necessarily receive or store complete payment-card, bank-account, UPI or other sensitive payment credentials where those details are processed directly by the relevant payment service provider.

C. Product, Warranty and Service Information

• Product model and serial number;
• Purchase date and invoice;
• Warranty registration information;
• Installation or service address;
• Complaint and service history;
• Images, videos or documents submitted for diagnosis;
• Communications with support personnel; and
• Replacement, repair and service information.

D. Account Information

If account functionality is available, we may process your login/account information, account preferences, saved addresses, order history and related information.

E. Device, Website and Technical Information

• IP address, browser type and device type;
• Operating system and device identifiers;
• Website activity and pages viewed;
• Referring URLs and date/time of access;
• Approximate location derived from technical information, where applicable; and
• Cookie and similar technology information.

F. Communications and Marketing Information

• Emails and messages sent to us;
• Customer-support communications;
• Feedback, surveys and reviews;
• Marketing preferences; and
• Interactions with promotional communications.

We request that you provide only information reasonably necessary for the relevant purpose.

03. How We Collect Personal Data

We may collect personal data:

• Directly from you when you place an order or create an account;
• When you register a product or warranty;
• When you contact Aulten Care or request service;
• When you submit enquiries, complaints, feedback or reviews;
• When you participate in promotions, campaigns or surveys;
• Automatically when you access our websites or digital services;
• From authorised dealers, distributors, service partners or business partners where necessary to fulfil your request;
• From payment, logistics, e-commerce and technology providers where required for transactions or services; and
• From other lawful sources where permitted under applicable law.

04. How and Why We Use Personal Data

We may process personal data for purposes including:

• Processing and fulfilling orders, payments and refunds;
• Generating invoices and maintaining transaction records;
• Delivering products and providing delivery updates;
• Managing customer accounts;
• Registering products and warranties;
• Providing warranty, repair and after-sales support;
• Responding to enquiries, complaints and customer-service requests;
• Processing returns, replacements and refunds;
• Preventing fraud, misuse and unauthorised transactions;
• Protecting our websites, systems, customers and business;
• Improving products, services and customer experience;
• Analysing website usage and performance;
• Maintaining business and accounting records;
• Complying with tax, consumer-protection and other legal requirements;
• Establishing, exercising or defending legal claims;
• Sending service-related communications;
• Sending promotional communications where permitted by law; and
• Other consented or legally permitted purposes.

We endeavour to process personal data only for legitimate and specified purposes and in accordance with applicable law.

05. Consent and Withdrawal of Consent

Where processing of your personal data is based on consent, we will seek consent in accordance with applicable law.

You may withdraw consent by contacting us through the details provided in this Policy or through an available preference/unsubscribe mechanism.

Withdrawal will not affect processing that was lawful before withdrawal. It may prevent us from providing a product, service or feature where the relevant information is necessary.

Certain information may continue to be retained or processed where required or permitted by applicable law.

06. Marketing Communications

Where permitted by law and based on applicable consent or preferences, we may communicate with you regarding new Aulten products, offers, promotions, product information, events, campaigns and other relevant communications.

You may opt out of promotional emails using the unsubscribe option or by contacting us. For SMS, messaging applications and other channels, applicable opt-out mechanisms may be provided.

Transactional, safety, warranty, service and order-related communications may continue where necessary even if you opt out of promotional communications.

07. Cookies and Tracking Technologies

Our websites may use cookies and similar technologies to operate the website, remember preferences, understand usage, improve performance, measure marketing effectiveness, prevent fraud and provide relevant content.

• Essential cookies: Support core website functionality.
• Functional cookies: Remember settings and preferences.
• Analytics cookies: Help us understand website performance and usage.
• Advertising or marketing cookies: May support advertising measurement and relevant content, where applicable.

Some cookies may be placed by third-party providers offering e-commerce, analytics, advertising, payment, security or other functionality.

You may control cookies through browser settings and, where provided, our cookie-management or consent interface. Disabling certain cookies may affect website functionality.

08. E-commerce Platform and Payment Processing

Our online store may use third-party e-commerce and technology platforms, including Shopify and/or other service providers, for website, checkout, hosting, commerce and related functionality.

Payments may be processed through authorised third-party payment gateways, banks, card networks, UPI providers or other payment-service providers.

These providers may process personal data according to their respective privacy policies and applicable legal obligations.

Aulten does not intentionally store complete credit/debit card credentials where payment information is processed directly by an authorised payment provider.

09. Sharing of Personal Data

Where necessary and permitted by law, we may share personal data with:

• E-commerce and website platform providers;
• Payment gateways and financial-service providers;
• Courier, shipping, logistics, warehousing and fulfilment partners;
• Authorised service centres and technicians;
• Customer-support service providers;
• Cloud-hosting and IT service providers;
• Analytics, marketing and communication service providers;
• Dealers, distributors and authorised business partners where necessary;
• Accountants, auditors, lawyers and professional advisers;
• Government, regulatory, judicial or law-enforcement authorities where legally required; and
• Parties involved in a merger, acquisition, restructuring, financing or business transfer, subject to legal requirements.

We seek to limit disclosure to information reasonably necessary for the relevant purpose.

10. International and Cross-border Processing

Some technology, cloud, e-commerce, analytics, communication or other service providers may process or store personal data outside India.

Where personal data is transferred or processed outside India, we will endeavour to comply with applicable Indian data-protection requirements and restrictions prescribed by the Government of India.

11. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected or as required or permitted by applicable law.

Retention periods may depend on:

• Transaction nature and purchase records;
• Warranty, service and customer-support requirements;
• Accounting and taxation obligations;
• Fraud-prevention requirements;
• Contractual obligations;
• Applicable limitation periods; and
• Legal or regulatory requirements.

When personal data is no longer required, we may delete, anonymise or otherwise dispose of it in accordance with applicable law and internal retention practices.

12. Data Security

We implement reasonable technical, organisational and administrative safeguards designed to protect personal data against unauthorised access, disclosure, alteration, misuse, loss or destruction.

Safeguards may include access controls, authentication, security monitoring, encryption where appropriate, system protections and restricted access.

However, no electronic transmission, internet service or storage system can be guaranteed completely secure. We encourage you to protect account credentials and take reasonable precautions when sharing information online.

13. Children's Personal Data

Our products and online store are generally intended for adults capable of entering legally binding transactions.

We do not knowingly seek to process children's personal data in a manner inconsistent with applicable law.

Where verifiable parental or lawful guardian consent is required, we will take appropriate steps to obtain such consent.

We do not knowingly undertake tracking, behavioural monitoring or targeted advertising directed at children where prohibited by applicable law.

If you believe a child has provided personal data inappropriately, please contact us so we can take appropriate action.

14. Your Privacy Rights

Subject to applicable law, you may have rights to:

• Obtain information about processing of your personal data;
• Request correction of inaccurate or misleading information;
• Request completion of incomplete information;
• Request updating of personal data;
• Request erasure where applicable;
• Withdraw consent where processing is consent-based;
• Access grievance-redressal mechanisms;
• Nominate another individual to exercise applicable rights in circumstances provided by law; and
• Exercise other rights available under applicable data-protection law.

These rights may be subject to legal limitations, exemptions and retention requirements.

15. How to Exercise Your Rights

To submit a privacy request, contact us using the information below. Clearly describe your request and provide sufficient information to identify the relevant account, transaction or personal data.

We may take reasonable steps to verify your identity before processing a request to prevent unauthorised disclosure or modification.

We will endeavour to respond within the timeframe required under applicable law.

16. Your Responsibilities

When providing personal data, you should ensure it is accurate, complete and up to date.

Where you provide another individual's information, you should have appropriate authority or a lawful basis to do so.

You should not impersonate another person, provide false or misleading information, suppress material information where required by law, or submit frivolous or fraudulent grievances.

17. Third-party Websites and Services

Our websites may contain links to third-party websites, platforms or services.

Aulten is not responsible for the privacy practices, security or content of independent third parties. We recommend reviewing their privacy policies before providing personal data.

18. Business Transfers

If Aulten undergoes a merger, acquisition, restructuring, financing, sale, transfer or reorganisation involving all or part of its business or assets, personal data may be transferred as part of that transaction where permitted by applicable law.

Any such processing or transfer will remain subject to applicable legal requirements.

19. Legal, Regulatory Matters and Jurisdiction

We may process, retain or disclose personal data where reasonably necessary to:

• Comply with applicable laws, rules and regulations;
• Respond to lawful government, regulatory or statutory requests;
• Comply with judicial or legal proceedings;
• Investigate suspected fraud, misuse or unlawful activity;
• Enforce agreements, policies and legal rights;
• Protect Aulten's business, intellectual property, rights and assets; or
• Protect the safety and rights of customers, employees, partners or others.

This Privacy Policy and matters arising from or relating to it shall be governed by the laws of India.

All disputes, claims, proceedings and legal matters arising out of or relating to this Privacy Policy, Aulten's services, transactions with Aulten or the processing of personal data shall be subject to the exclusive jurisdiction of the competent courts at New Delhi, India, to the extent permitted under applicable law.

Where applicable law provides a mandatory statutory, regulatory or grievance-redressal forum, including proceedings before the Data Protection Board of India or another competent statutory authority, those statutory rights and remedies remain unaffected.

20. Grievance Redressal

If you have a question, concern or grievance regarding the processing of personal data, please contact Aulten through the details below.

Include sufficient information so we can identify and address the matter appropriately. We will endeavour to acknowledge and resolve privacy grievances in accordance with applicable legal requirements.

Where applicable, you may have the right to approach the competent data-protection authority or Data Protection Board of India in accordance with applicable law after exhausting the grievance-redressal mechanism available with us.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in business practices, technologies, services or applicable legal requirements.

The revised Policy will be published on our website with an updated Last Updated date.

Where required by law, we will provide additional notice or obtain consent before materially changing how personal data is processed.

We encourage you to review this Privacy Policy periodically.

22. Contact Us

For questions, privacy requests, complaints or grievances concerning this Privacy Policy or your personal data, please contact:

For order, warranty, product or after-sales service matters, customers may also contact Aulten through the customer-support channels displayed on our official website.